If there’s one thing you can’t escape in February, it’s Valentine's Day jewellery. Well, that and red roses; the two symbols of everlasting love. But it wasn’t always this way. In fact, when Valentine’s Day first started in the 8th century, it had nothing to do with romance at all. The day was created to honour Saint Valentine, a martyr who secretly ministered to persecuted Christians.
It wasn’t until the 14th and 15th centuries that Valentine’s Day took a romantic turn, thanks to the promise of spring in the air and a growing obsession with love and courtship. In the 18th century, the greeting card and floral industries got involved, setting the foundation for what we know as Valentine's Day today. A day that celebrates love, with a generous side of marketing.
So if everyone is going all out, wrapping love up with a ribbon in a well-lit Instagram post, why should only people in relationships enjoy the perks? This year, treat yourself regardless of your relationship status. Buy the chocolate, order the flowers and splurge on some Valentine’s Day jewellery. Love, after all, doesn’t require an audience.
All heart
For the romantics, the sentimentalists and anyone feeling a little soft this season. Heart-shaped jewellery that's sweet without tipping into saccharine.
A pop of colour
Bright, playful and impossible to ignore. These colourful pieces will add a touch of fun to even the simplest of outfits.
All that glitters
Gold jewellery that will seamlessly slip into your everyday rotation.
A girl's best friend
No, actually, diamonds aren't just for milestones. They're also for random tuesdays.
